The biggest mistake that educational product designers make is that they try to be everything to everybody.  They don’t focus on a particular niche market. Let me give you an example: I spent twenty-five years in the field of drivers’ ed; many people consider me an expert in this area. When I decided to blog about driver safety, I surveyed the internet to see what was being written about drivers’ ed. I soon realized that parents are left to their own devices when it comes to coaching their kids after they’ve taken driving lessons. Teach Your Kid How To Drive targets this particular niche market.

What is your niche market?  Narrow down your topic by going to Google Blog Search. Once you’ve narrowed your options you can then start focusing your energies on your work.

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