The biggest mistake that educational product designers make is that they try to be everything to everybody. They don’t focus on a particular niche market. Let me give you an example: I spent twenty-five years in the field of drivers’ ed; many people consider me an expert in this area. When I decided to blog about driver safety, I surveyed the internet to see what was being written about drivers’ ed. I soon realized that parents are left to their own devices when it comes to coaching their kids after they’ve taken driving lessons. Teach Your Kid How To Drive targets this particular niche market.
What is your niche market? Narrow down your topic by going to Google Blog Search. Once you’ve narrowed your options you can then start focusing your energies on your work.
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Tags: Google Blogsearch, Niche
Hi Steve,
Very, very good point. I think I made this mistake myself. I think you are correct. When I started my WordPress blog my topic was online learning. This is a great topic but it did not focus on a particular audience. There are all kinds of people looking for information about online learning such as online students, businesses, university professors, K-12 teachers, instructional designers, etc. So since I am a university professor and most of my experience revolves around creating and delivering online courses, my blog is directed to brick and mortar university based online faculty and instructional designers. I have narrowed my niche and have a subtitle that further defines my niche.
Great post Steve and thanks for sharing.
Diane
http://onlinelearningcafe.com
Diane,
The trick is to strike the target (niche) not use a shotgun approach.
Steve