Is there a need for your proposed educational product? How big is your niche market? Will your product serve the needs of the market?
The Needs Analysis
- The first step in analyzing whether or not a market exists is to do a Google search of all relevant terms of your chosen topic. Make a list of all words, sentences, synonyms (even antonyms). Search these words to see how they rank. Is there a market?
- Find out where your potential customers are. Search for forums related to your search terms. Join the forums, but don’t try to sell your product or idea (most forums have strict policies against self promotion). Ask questions, post comments, but don’t sell.
- Once you’ve found your potential clients, analyze their needs. What are they asking? What are their needs and wants?
- Make a list, a chart, etc of your findings. What have you learned? Is there a need for your product? Do you have to reconsider your approach?
These are but a few of the questions that you must ask before you start designing your product. What is the sense of creating something without knowing what your market needs and wants? What might seem as a good idea to you might not have any appeal to your target audience. Simply put, you have to do your homework.
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