I got your attention didn’t I? What I meant to say is that I hate the term “informational product”, because it makes me think of infomercials (mind you I have been known to watch them at two in the morning when I don’t have enough skin to shut my eyes).
I see informational products more as teaching and learning resources than as information for sale. Most informational product authors are trying to teach their audience something. If that is what you are trying to do, then you are in the business of educating your clients.
Don’t let the idea of creating teaching and learning products scare you. It requires a certain set of skills, but the good news is that they are easy to learn. This blog will provide you with the basic skills to design educational products.
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