Blogging is the Key

The Key to Getting Your Message Out

 

There is a common misconception amongst those new to internet marketing: create a product, sell a lot of it, and get rich. Often, that isn’t the case. They create it, they don’t sell a lot of product, and they don’t become rich. Most of these people have left out one key component to internet marketing: blogging.

The author of a well written blog is often viewed by readers as an expert in his or her field. By providing the audience with valuable information and/or resources, the author builds up trust and a sense of community with his or her readers. People tend to buy from those who provide value and who they trust.

 

I started blogging the hard way. Back in 2008, I created Money In Your Jeans. I simply used a WordPress template to put together a blog about financial literacy. I’ll be honest; I didn’t do a lot of marketing research before I started the blog. I had recently quit working as a financial advisor and quite frankly, I had a bee in my bonnet – I was out to show the world that I was the expert in financial literacy. If I would have done my research, I would have realized that most parents want schools to teach their kids about money. Long story short, if I had done my research, I would have found my niche market (teachers looking to create educational products) much sooner.

Learn How To Blog For Free!

You don’t have to go through the hurdles that I did when I first started my blog, because there is help out there. Darren Rowse of ProBlogger and Chris Garrett of ChrisG.com have put their heads together and created a free course (Problogger: Getting Started Blogging) for those that want to learn how to blog the right way. Darren is an expert when it comes to conceptualizing, planning, setting up, and maintaining a blog. Chris is an internet marketing guru.

I’m so impress by what they have to offer that I enrolled in it last week. Take a peek at ProBlogger: Getting Started Blogging – sign up, and start learning how to properly get your message out to your audience.

Subscribe to Money In Your Jeans:


 


Share

Tags: ,
Posted in News, Social Media Marketing | No Comments »

Golden Nuggets

Here are a couple of resources that you will find very useful:

Paul Cunningham’s Beginner’s Guide to Email Marketing – the ultimate guide to email marketing. A must for anyone wanting to learn how to use email as a marketing tool.

For those of you interested in writing an Ebook here is an excellent article by Sonia Simone: How to Write an Ebook

Share

Posted in How Teachers Can Make Money Online | No Comments »

Sir Richard Branson Helped Me To Understand

I have always had an issue with people that question how I can be an entrepreneur, because according to them I am nothing more than a “teacher.” After all, a teacher teaches; what does he know about running a business? I often go off on a rant about how similar the two are, which leaves them with a glazed-over look.

I finally found the response that will bowl them over and it is all thanks to Sir Richard Branson. For those of you who don’t know who he is, he founded the Virgin group of companies – Virgin Mobile, Virgin Atlantic Airlines, Virgin Galatic, etc. Not only is he an entrepreneur, he is an accomplished author (not bad for a guy who dropped out of high school because he is dyslexic).

During the Christmas holidays, I picked up a copy of his book, Business Stripped Bare: Adventures of a Global Entrepreneur. The most profound thing that he said in the book is that business is all about creating opportunities “…in people’s lives.”(p. 4). That got me thinking that what we teachers do is not so far removed from Sir Richard Branson’s definition of what entrepreneurs do. Teachers create opportunities that make a difference in many people’s lives. We have the skills that entrepreneurs have. Quite frankly, I would argue that we have a leg up over those that have never run a business because we know how to make a difference.

You see, teaching and entrepreneurship are not that different. The internet allows you to create opportunities that will make a difference in many more lives than you can by limiting what you have to offer to a classroom full of students. Go out and make a difference by creating something that you know will impact others’ lives!

Reference

Branson, R. (2008). Business Stripped Bare: Adventures of a Global Entrepreneur. London:Virgin Books.

Share

Tags: ,
Posted in How Teachers Can Make Money Online | No Comments »

« Older Entries